mackenzie nielson fitzgerald
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APARTMENT NUMBER 9

APARTMENT NUMBER 9 REBRAND & EDITORIAL

As manager of e-commerce and lead copywriter at Chicago-based menswear shop, Apartment Number 9, I managed all aspects of the webpage, and I produced all written content displayed throughout the site. From product copy to brand descriptions and promotional materials to headlines, each and every word was written by me. Additionally, I managed and developed content for our social media pages, and also I contributed to our online magazine called The Bulletin. Scroll down to see what I made.

Website

 
 

Social media
In addition to managing and developing the written content for our e-commerce site and online journal, I also managed our Facebook and Instagram accounts. I worked to schedule content, write ad and post copy, and I worked closely with our Art Director, Photographer and Creative Directors to ensure our content was new and fresh every day of the week.

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The Bulletin
And as previously mentioned, to help create a lifestyle around the Apartment Number 9 brand, I worked with our Editor-in-Chief and Creative Directors to develop The Bulletin, a creative content and blog space. I interviewed people, wrote opinion pieces, attended events and wrote recaps, and helped develop style editorials and look books with models and celebrity talent.

CREDITS:
Creative Director: Marc Moran
Art Director: Hannah Moore
Photographer: Reed Schmidt
Editor-in-Chief: Jourdan Fairchild
Copywriter: Mackenzie (Nielson) Fitzgerald