NEXT JEN SOCIAL CAMPAIGN FOR DYSON
It’s no secret that Dyson products are more expensive than the competitors, but for good reason - the tech is better. But the every day shopper doesn’t understand how the better tech is better for her hair. That’s where celebrity hairstylist and Dyson Supersonic hair dryer ambassador, Jen Atkin, comes in. I wrote and creative directed a series of social media videos and boomerangs where Jen uses idioms, puns, and colloquialisms to explain the tech in terms the everyday guy or gal would understand. And it turns out, they were Dyson USA’s highest performing digital ads of the year.
CREDITS:
Creative Director: Daniel Hennesy
Associate Creative Director: Mackenzie (Nielson) Fitzgerald