Seriously Amazing Father’s Day
Of course Father’s Day is about dad, but the gifting part is more about the spouse and children, so how could we make dad gift content more exciting and enticing for the actual gift buyers? We created a series of nine Seriously Amazing Father's Day stop-animation videos featuring paper cutouts for Sears’ organic Instagram feed.
When you viewed the account from the grid, the videos worked together to seamlessly create one image. When you click through to individual posts, they autoplay to tell the stories of moments when Dad might need a specific Sears gift.
We also created a #Setof3 Instagram stills using Sears product to share messages to Dad.
CREDITS:
Creative Director: David Cuesta
Content Creator: Craig Hensel
Art Director: Arthur Czerep
Copywriter: Mackenzie (Nielson) Fitzgerald