NEW-SMILE CONFIDENCE CAMPAIGN FOR SMILEDIRECTCLUB
Smiling gives you the confidence to do pretty much anything. But just because you can do something doesn’t mean you can do it well. At SmileDirectClub, my partner and I leveraged the celebrity status of Club member, SmileDirectClub business owner, and NBA all-star Draymond Green to create a series of six TV commercials that flip an intense sports trope on its head. We see Draymond in a surprising and funny situations where his new-smile confidence helps him out…Kind of.
CREDITS:
Group Creative Director: Joshua Hernandez
Associate Creative Director: Sam Fitzgerald, Mackenzie (Nielson) Fitzgerald