IMG MADE x PAYPAL FASHION WEEK ACTIVATION
I worked with IMG to develop the tone of voice and marketing copy for the launch of MADE x PayPal, a two-day event featuring fashion, music, and a marketplace. MADE was the original fashion disruptor during New York Fashion Week, providing a platform for the downtown creative youth, and the relaunch in Brooklyn built on the original ethos.
Video Production: Madi Atkins (@madiatkins)
Footage: Cesar Soto (@theshark), InDigital (@indigital.tv), Cocora Creatives (@cocoracreatives), Ashley Giles (@ashjgiles)
Edit: Avilon Studio (@avilonstudio)
Show & Event Production: IMG Focus (@imgfocus)
Website.
Check out the full website here.
Social Media.
Check out all the social media posts here.
CREDITS:
Creative Director: Melissa Harty
Designer: Julianna Cvevetic
Copywriter: Mackenzie (Nielson) Fitzgerald